The Zhitong Finance App learned that the Passenger Link branch announced the wholesale sale of pickup truck manufacturers in September 2026. In terms of pickup truck production and sales, the pickup truck market sold 67,000 vehicles in September 2026, up 42.5% year on year and 23% month on month, at the highest level in the past 5 years. Pickup sales in January-September were 522,000 units, up 19.2% year on year.
The pattern of the domestic market and export market is clearly different. The export volume is more than 2 times the domestic sales volume, and the Chinese pickup truck has become the world's pickup truck. Great Wall Motor continues to maintain its leading position as a strong pickup truck, and its performance at home and abroad is relatively stable. Driven by continued year-on-year growth in exports, SAIC Chase, JAC, Zhengzhou Nissan, and Changan have performed well. In the domestic pickup truck retail market, Great Wall Motors, Jiangling Motors, Zhengzhou Nissan, Radar Motors, Jiangxi Isuzu, etc. performed well, and the domestic “one super pickup truck” pattern continues to be maintained.
Pickup truck exports: Overseas sales of pickup trucks greatly increase domestic market demand, and going overseas is already the only choice for high growth of pickup truck companies. In September 2026, the country exported 47,000 pickup trucks, up 85% year on year and 24%; from January to September 2026, the country exported 313,000 vehicles, up 50% year on year, and the industry's share of exports continued to be high. Pickup truck exports accounted for 45% of total pickup truck sales in 2024, pickup truck exports reached 50% in 2025, cumulative pickup truck exports reached 55% in 2026, and pickup truck exports even reached 71% in September 2026. China's autonomous pickup truck exports increased quite well.
New energy pickup trucks: In 2024, the country sold 21,000 new energy pickups, up 170% year on year; in 2025, 73,000 new energy pickups, up 243%; in September 2026, 90,000 new energy pickups, up 98% year on year, up 4% month on month, and 710,000 new energy pickup trucks in January-September 2026, up 33% year on year, forming a recent trend where new energy pickups are slightly weaker than the overall growth rate of fuel pickups.
China's commercial vehicle production and sales position in the world is low. With the development of electrification and passenger use, the overseas space in the pickup truck market will gradually increase. Among the sales volume of new energy pickups in September: BYD pickups sold 4,000 units overseas, Geely Radar electric pickups sold 2,068 units, Zhengzhou Nissan 1,936 units, Changan Extended Range pickups 452 units, and other pickup truck companies also had a certain scale of new energy vehicles. With the launch of the domestic new energy pickup truck market and the gradual cultivation of the market, it is expected that Chinese pickup trucks will develop more rapidly in the future to meet domestic and foreign needs.
Note: The data in this article is based on the China Automobile Dealers Association Passenger Vehicle Market Information Joint Branch Monthly Report (Commercial Vehicle Production and Sales Alert) - Final Draft
