• Ipsos partnered with tvbeat to deliver a new audience measurement system for TVNZ and Sky in New Zealand.
• The system will combine broadcaster viewing data across linear television and streaming with independent audience research to measure cross-platform audiences.
• tvbeat will provide its Total TV platform; Ipsos will contribute its Establishment Survey and MediaCell panel.
• The initiative aims to support advertising planning, forecasting and campaign evaluation, with potential for cross-platform advertising activation.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Ipsos SA published the original content used to generate this news brief on October 19, 2026, and is solely responsible for the information contained therein.