Recently, a netizen posted on social media that Starbucks will implement the “only time you spend to get a seat” rule, and that the new regulations will be implemented on October 20. In response, Starbucks China responded that it was untrue. In November 2025, Starbucks announced that it had reached a strategic cooperation with Boyu Investment. The two sides will establish a joint venture to jointly operate Starbucks' retail business in the Chinese market.

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