The Shandong Provincial People's Government issued the “Fifteenth Five-Year Plan for Tourism Development in Shandong Province”, which proposes to cultivate and expand market players, thoroughly implement the “Cultural Tourism Enterprise Sailing Plan”, cultivate multi-level market players, build a tourism industry chain throughout the province, and form a “goose formation” tourism industry cluster. Cultivate and expand leading enterprises, support key cultural tourism enterprises, promote state-owned cultural tourism enterprises to deepen reforms, and support Shandong Cultural Tourism Group to build a first-class cultural tourism enterprise in the country. Carry out accurate investment promotion for leading cultural tourism enterprises in the country, guide micro, small and medium-sized enterprises to develop “specialized, special and new”, and encourage all types of enterprises to develop tourism across borders. Establish a backup resource bank for cultural tourism enterprises to go public throughout the province, and encourage cultural tourism enterprises that are in a position to do so to go public. Promote the digital and intelligent transformation of travel agencies, enhance integrated innovation capabilities, explore new profit models such as personalized customization, modular services, and supply chain integration, accelerate the introduction of evaluation standards for A-level travel agencies in Shandong Province, build a number of high-quality travel agency brands, and cultivate a number of customized travel service agencies. Play the role of industry associations as a bridge to accurately communicate policies, integrate resources, and enable development.

Disclaimer:Webull uses external vendor Google Translation Service for news translations where we endeavour to ensure these are correct, however, we recommend that you please double-check this information accordingly. Webull is not responsible for translation errors or issues.