The Zhitong Finance App learned that beauty concepts are generally rising today. As of press release, Lin Qingxuan (02657) rose 8.74% to HK$56; Shangmei shares (02145) rose 6.55% to HK$23.44; Mao Geping (01318) rose 6.48% to HK$46.66; and Giant Biotech (02367) rose 1.42% to HK$22.92.

According to news, the Double 11 e-commerce promotion was officially launched recently. On October 15, Li Jiaqi's live broadcast launched beauty pre-sale. On the first day, a total of 425 beauty products were delivered, involving 140 brands, and over 100 brands achieved high-digit year-on-year growth, with sales of nearly 30 products exceeding 100,000; Douyin launched the Double 11 Good Things Festival on October 15, and the turnover of brands in the beauty and personal care industry increased 101% year on year on the first day.

Xiangcai Securities believes that the pre-sale data for some beauty care brands is optimistic, and is concerned about the data in the next three quarterly reports. Currently, sector valuations are at a relatively low level in history. After the Mid-Autumn Festival and National Day, the “Double Eleven” promotion has already begun to warm up. Combined with capital rebalancing brought about by the phased pullback in the technology sector, the consumer sector's resilience is worth paying attention to.

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