The Zhitong Finance App learned that CRM.US (CRM.US) has agreed to acquire Braze (BRZE.US), an artificial intelligence (AI) -driven platform for marketers, with an enterprise value of nearly US$5.7 billion.
Saifushi said in a statement on Tuesday that it will pay Braze investors $47.50 per share. This price is a 58% premium over Braze's closing stock price on Monday.
According to information, Braze, headquartered in New York, collects customer data in real time and uses AI to generate personalized information for different media and communication channels, such as mobile apps, websites, emails, and SMS. According to the statement, the company serves about 2,770 customers, including Canva, Equinox, Instacart, Venmo, etc.
The deal will integrate Braze's real-time customer interactions and AI-driven personalization technology into FTSE's marketing and customer relationship management products. The deal is expected to be completed by SAFTSE in fiscal year 2028, which begins in early February next year, and is subject to shareholder approval and regulatory approval.
After the news was announced, SAFTSE's stock price fell about 3% in the premarket. Braze shares surged more than 51%. By the close of trading on Monday, Braze's stock price had fallen by a cumulative total of 12% this year, and has fallen 54% since listing in November 2021.
Saifushi said the company will use Braze technology to enhance its various products, including Data 360, Customer 360, SiForce, and the company's flagship AI tool AgentForce.
“Combining this capability with Salesforce Marketing Cloud, CRM, and Data 360 will deliver an amazing experience in every customer interaction,” said Patrick Stokes, president of apps and marketing at Seflex in the announcement.
In terms of Customer 360, Saifushi said Braze “is expected to enhance Marketing Cloud's cross-channel personalization capabilities, help brands turn deeper customer insights into richer experiences, and optimize in real time at the scale needed to reach hundreds of millions of users.”
Saifushi said the deal is not expected to change its FY2027 results guidance. The company has yet to provide guidance for FY2028 and said its long-term goals have not been updated.