Currently, the 2027 Spring/Summer Shanghai Fashion Week is in full swing. Unlike previous editions, this year's fashion week broke the boundaries of professional venues for the first time, driving traffic in the business district with fashion launches, the launch of new brand products, and cultural tourism consumption. “Watch and buy now” has become a new experience for this year's fashion show. “Unlike previous professional shows, this year's Shanghai Fashion Week brought the show out of a professional venue for the first time and went directly into the business district.” As part of the Shanghai Fashion Week series, from October 16 to 25, many parts of Shanghai are successively launching bazaars, watch and buy shows, brand pop-ups, and community activities. Business districts such as Xintiandi, Yongyuan Road, Huaihai Road, and East Nanjing Road will be linked simultaneously to create a special experience with the launch of more than 70 brands. Ordinary citizens can also experience fashion launches up close and select their favorite products on site. As the core trading platform for the 2027 Spring/Summer Shanghai Fashion Week, the Shanghai Fashion Fair also ushered in a peak in global procurement. Local Chinese designer brands are popular, and a large number of international professional buyers come to select and order products. According to official data provided by the exhibition organizing committee, this season's Fashion Week attracted nearly 1,000 professional buyers from more than 30 countries and regions around the world, an increase of 16% over the previous edition.

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