On October 21, Omdia's latest research showed that in the third quarter of 2026, smartphone shipments in India fell 26% year on year to 35.8 million units, a record low for the same period of nearly ten years. The rise in mobile phone prices and the trend of consumer spending to be cautious curtailed demand for switching devices, and delays in some festive preparations further dragged down seasonal shipments. Samsung returned to the top of the list, with Vivo, OPPO, Xiaomi, and Apple ranked second to fifth. Looking ahead to 2027, high mobile phone prices and extended switching cycles will continue to constrain demand, and market shipments are expected to decline by a low single-digit percentage.
Zhitongcaijing · 2d ago
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On October 21, Omdia's latest research showed that in the third quarter of 2026, smartphone shipments in India fell 26% year on year to 35.8 million units, a record low for the same period of nearly ten years. The rise in mobile phone prices and the trend of consumer spending to be cautious curtailed demand for switching devices, and delays in some festive preparations further dragged down seasonal shipments. Samsung returned to the top of the list, with Vivo, OPPO, Xiaomi, and Apple ranked second to fifth. Looking ahead to 2027, high mobile phone prices and extended switching cycles will continue to constrain demand, and market shipments are expected to decline by a low single-digit percentage.
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