• Bonduelle joined Collectif En Vérité to develop shared standards on ultra-processing, ingredient origins and environmental labeling.
• The company targets Origin'Info labeling on 100% of its branded products sold in France by the end of 2026.
• Initial joint work will focus on practical guidance for reformulating ultra-processed products while preserving taste, texture and nutritional quality.
• Environmental labeling trials will assess how public-sector tools reflect ingredient origins, traceability and agricultural practices.

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