As the core trading platform of the 2027 Spring/Summer Shanghai Fashion Week, the Shanghai Fashion Fair ushered in a peak in global procurement. “What I appreciate most about Chinese brands is that they really have their own traditions and are deeply rooted in their own cultural background in design. I think this is particularly unique to the global market,” Modil, a professional buyer from Kazakhstan, told CCTV Finance Correspondent. Russian designer and buyer Michal also said that the design ideas of local Chinese designers are very characteristic of Oriental culture. Coupled with mature industrial support, it is the place where Chinese brands are most attracted to him. This season's exhibition attracted nearly 1,000 professional buyers from more than 30 countries and regions around the world, an increase of 16% over the previous edition. The founder of a local brand revealed that some brands sold dozens to hundreds of units, and 20% to 30% of the new customers were young people; the number of brand buyer stores increased from 20 to 40, with buyers from South Korea, Southeast Asia, Europe and the US, and all related products are produced domestically.