The Zhitong Finance App learned that recently, the State Administration of Market Supervision held a special symposium on improving the quality of platform products and services in Beijing. The conference called for promoting the platform to effectively fulfill its “gatekeeper” responsibilities, improve the quality management system in line with the “Guiding Opinions” and the 2026 task list, tighten and consolidate quality control responsibilities throughout the chain, actively connect with key supervisory tasks, and strengthen collaborative governance. It is necessary to give full play to the platform's big data advantages, enable the improvement of the quality of upstream industries, promote the transformation of data advantages into quality advantages and industrial advantages, promote linked improvement in supply chain quality through data collaboration, and feed back the iterative upgrading of product quality with consumption data. It is necessary to protect consumers' rights and interests, create a safe and secure online consumption environment, promote open and transparent information, establish strong after-sales service support, and enhance the effectiveness of consumer rights protection. In particular, it is necessary to actively explore the preparation and publication of platform quality governance index reports to guide high-quality consumption with high-quality information.
The original text is as follows:
The General Administration of Market Regulation held a symposium on improving the quality of platform products and services
Recently, the General Administration of Market Regulation held a symposium on improving the quality of platform products and services in Beijing to publicize and interpret the “Guiding Opinions on Improving the Quality of Online Trading Platform Products and Services” (hereinafter referred to as the “Guiding Opinions”) and the ISO9001 quality management system, introduce the self-evaluation work of enterprise quality management, further consolidate the main responsibilities of the platform, and promote online trading platform enterprises to continuously improve the quality of products and services.
The conference pointed out that quality is the foundation for the high-quality development of the platform economy. Since 10 departments including the General Administration of Market Supervision, the Central Internet Information Office, and the Ministry of Industry and Information Technology jointly issued and implemented the “Guiding Opinions” last year, various online trading platform enterprises have taken active actions and launched a number of quality improvement measures based on their own reality, with phased results. However, new forms and models of online transactions are constantly being iterated. Quality and safety risks are more complex and hidden in scenarios such as live streaming, instant retail, and social e-commerce. Problems such as counterfeiting, improper goods, and false publicity still occur from time to time, and there are still many blockages and difficulties in improving platform quality.
The conference called for improving political standing and a deep understanding that improving the quality of platform products and services is an inevitable requirement for implementing the people-centered idea of development. It is an intrinsic need to promote the high-quality development of the platform economy. It is also an important measure to promote the expansion and quality of consumption and build a country with strong quality. It is necessary to push the platform to effectively carry out its “gatekeeper” responsibilities, improve the quality management system in line with the “Guiding Opinions” and the 2026 task list, tighten and consolidate quality control responsibilities throughout the chain, actively connect with key supervisory tasks, and strengthen collaborative common governance. It is necessary to give full play to the platform's big data advantages, enable the improvement of the quality of upstream industries, promote the transformation of data advantages into quality advantages and industrial advantages, promote linked improvement in supply chain quality through data collaboration, and feed back the iterative upgrading of product quality with consumption data. It is necessary to protect consumers' rights and interests, create a safe and secure online consumption environment, promote open and transparent information, establish strong after-sales service support, and enhance the effectiveness of consumer rights protection. In particular, it is necessary to actively explore the preparation and publication of platform quality governance index reports to guide high-quality consumption with high-quality information.
Representatives of online trading platform companies such as JD, Taotian, Pinduoduo, Xiaohongshu, Kuaishou, Douyin, Duodian, Vipshop, and DeWo attended the conference and exchanged speeches.
This article was selected from the WeChat account “The City Speaks New Words”, Zhitong Finance Editor: Xu Wenqiang.