• Magnite’s October 21, 2026, analysis found 99% of Sweden’s digitally connected adults use ad-supported media daily.
• Three-quarters of households stream video content, with viewers averaging 2.5 hours daily.
• Streaming peaks between 5 p.m. and 9 p.m.; 77% of TV streamers watch with others.
• Nearly 40% of co-viewers discuss ads while watching; nearly 60% of TV streamers regularly use another device simultaneously.
• Product relevance drives ad recall for 54% of Swedish consumers, outweighing entertainment, generic personalization or brand familiarity.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Magnite Inc. published the original content used to generate this news brief on October 21, 2026, and is solely responsible for the information contained therein.