On October 22, people familiar with the matter revealed that Audi China may welcome its first top Chinese official. People familiar with the matter said that Audi has recently communicated internally about this personnel arrangement, but the relevant decision has not yet been officially announced to the public. People familiar with the matter requested anonymity. As another basis for this adjustment, Luo Yinghan, the current president of Audi China, is expected to end his term of more than two years and return to Germany by the end of this month. If a Chinese executive were to take charge of the Chinese business, this would be an important shift in Audi's management system in China. At a time when local NEV brands continue to compete for market share of traditional luxury car companies, this arrangement may mean that Audi hopes to further strengthen local decision-making capabilities and speed up the response to products, technology and market strategies. As of press time, Audi has yet to respond.

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