The 2026 Sustainable Global Leaders Conference was held from October 20 to 22 at the Huangpu World Expo Park in Shanghai. Facing the new direction of “luxury” and “high-end customization” emerging in the industry, Han Wei, CEO of Shanghai Yuyuan Jewelry Fashion Group Co., Ltd., said, “Luxury products will always be niche. The good luck culture at the old temple means we must not just follow the niche route; we must be suitable for all ages.” In his view, the jewelry industry is in a period of restructuring of consumer demand and industry competition. The three major trends of national fashion, light luxury, and customization are superimposed. “Instead of passively following the trend, it is better to take the initiative to redefine our brand value.” Han Wei believes that under these three major trends, consumer demand for self-satisfaction has increased markedly, and the reshaping of the old temple has begun as a result. He split “Laomiao brings you good luck” into two dimensional value expressions: one is “the harder you work, the better”, which corresponds to young consumers' hard work, positive, and positive outlook on life; the other is “the longer, the better luck”, using intangible heritage as a starting point to convey to consumers the cultural attributes of gold jewelry and the deep historical heritage of her mother's home, Yuyuan.
Zhitongcaijing · 2d ago
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The 2026 Sustainable Global Leaders Conference was held from October 20 to 22 at the Huangpu World Expo Park in Shanghai. Facing the new direction of “luxury” and “high-end customization” emerging in the industry, Han Wei, CEO of Shanghai Yuyuan Jewelry Fashion Group Co., Ltd., said, “Luxury products will always be niche. The good luck culture at the old temple means we must not just follow the niche route; we must be suitable for all ages.” In his view, the jewelry industry is in a period of restructuring of consumer demand and industry competition. The three major trends of national fashion, light luxury, and customization are superimposed. “Instead of passively following the trend, it is better to take the initiative to redefine our brand value.” Han Wei believes that under these three major trends, consumer demand for self-satisfaction has increased markedly, and the reshaping of the old temple has begun as a result. He split “Laomiao brings you good luck” into two dimensional value expressions: one is “the harder you work, the better”, which corresponds to young consumers' hard work, positive, and positive outlook on life; the other is “the longer, the better luck”, using intangible heritage as a starting point to convey to consumers the cultural attributes of gold jewelry and the deep historical heritage of her mother's home, Yu Yuan.
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