Prada's endogenous revenue increased 1% in the third quarter. Demand in the American market was steady, but the continued downturn in the Middle East market offset this advantage. The retail sales growth rate of Miu Miu, the brand with the highest growth rate last year, continues to slow. The company announced on Thursday that Miu Miu's retail revenue fell 3% in the third quarter, but the company said that if the impact of regional conflicts were excluded, the performance was “generally flat.” CEO Andrea Guerra said, “The industry environment was particularly challenging in the third quarter.” The endogenous sales growth rate does not include contributions from the Versace brand acquired by Prada in December last year, and is calculated at a fixed exchange rate.

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