New partnership brings app-based alcohol tracking to Moderation Management's peer community with Sober October underway.
Key Takeaways
- Mindr's Keepr Alcohol Monitoring partners with national nonprofit Moderation Management to bring app-based breath alcohol concentration (BrAC) tracking to its peer-support community.
- The partnership supports Moderation Management's Kickstart Programs by providing members with objective data to support personal moderation and self-directed goals, a timely resource as more people take on health and wellness challenges such as Sober October.
- Participants of Moderation Management's Kickstart Programs will have access to discounted Keepr devices and subscriptions to support their personal accountability and mindful drinking.
DES MOINES, Iowa, Oct. 22, 2026 /PRNewswire/ -- As many Americans take on Sober October, Mindr, a national leader in substance detection, monitoring and safety technology, today announced that its Keepr Alcohol Monitoring is partnering with Moderation Management. Through this partnership, participants in the nonprofit's Kickstart Programs will receive educational support and a discount on Keepr® devices and subscriptions.
Moderation Management supports individuals who want to build a healthier and more mindful relationship with alcohol, whether their goal is moderation or abstinence. The organization's peer-support meetings and programs are grounded in self-awareness and personal accountability, values that closely align with Keepr's approach.
"Whether people are cutting back, taking a break this month or working on long-term recovery goals, Keepr Alcohol Monitoring gives Moderation Management members an objective way to track their breath alcohol concentration (BrAC) over time right on their phone," said Kathy Boden Holland, CEO of Mindr. "They can see their insights and progress in the data, which removes the guesswork."
Self-tracking tools, from fitness trackers and smartwatches to exercise and nutrition apps, have shown that when people can see their own data in real time, they make smarter choices. Research from the National Institutes of Health shows that nearly one in three Americans use a device to track health-related data, and more than 80% of those users are willing to act on that data and share it with a medical professional. Keepr applies the same principle to BrAC, giving individuals objective data on their drinking patterns.
"Moderation Management has always believed that people deserve support without judgment, whatever path they choose," said Andrea Pain, executive director of Moderation Management. "Partnering with Keepr gives our members another tool to better understand their consumption, on their own terms, which is exactly the kind of self-directed support our community is built around. We are deeply grateful for the support that this partnership will bring to the development and expansion of our Kickstart Programs."
During October, Moderation Management is hosting a Sober(ish) October Kickstart Program, a 30-day course in which more than 100 participants are sharing experiences and strategies along the way. On Monday, Oct. 26, Victoria Oyesiku, Keepr's director of product marketing, will present an overview of Keepr Alcohol Monitoring at one of the weekly online Kickstart meetings held this month.
Partnership Overview and Pricing
- Moderation Management members can use the Keepr Breathalyzer and YourKeepr app to track BrAC over time for personal insight into their drinking patterns and can choose to share their data with their peer group.
- Keepr Alcohol Monitoring will support Moderation Management's existing Kickstart Programs with resources on responsible alcohol use and data-informed decision-making.
- Keepr Alcohol Monitoring starts at $79 a month with an annual plan, and the Keepr Breathalyzer is $149.
Keepr Alcohol Monitoring is available nationwide. For more information on Keepr Alcohol Monitoring, visit www.yourkeepr.com.
About Moderation Management
Moderation Management (MM) is a nonprofit organization dedicated to providing non-judgmental, compassionate peer support for individuals seeking to change their relationship with alcohol. Through innovative programs, events, and resources, MM empowers individuals to make choices that align with their personal goals, whether moderation or abstinence. MM is not treatment or therapy, endorsing research-based guidelines for healthy decision-making about drinking and lifestyle.
About Keepr
Keepr® is a simple, stigma-free way to monitor breath alcohol concentration (BrAC) and securely track, store, and share results. Across its offerings - Keepr Breathalyzer, Keepr Alcohol Monitoring, and Keepr Drive - Keepr empowers users to make decisions grounded in data for personal accountability, safer driving, and compliance needs.
Keepr is owned and operated by Consumer Safety Technology, LLC, and is part of Mindr's portfolio of substance detection, monitoring, and safety solutions. Learn more about Keepr by visiting www.yourkeepr.com.
About Mindr
Mindr is a national leader in substance detection, monitoring, and safety solutions, helping make communities safer through innovative technologies for nearly 40 years.
Our portfolio of trusted brands includes Intoxalock, ADS, Breathe Easy Insurance, Keepr, DUI.org, and recenTHC.
As a trustworthy partner to consumers, state authorities, and employers, Mindr has been committed to safety for nearly four decades. Learn more about Mindr by visiting www.mindr.com.
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SOURCE Mindr
