• Goldman Sachs Research expects luxury goods sales momentum to improve soon, rejecting the view that the sector faces prolonged stagnation.
• High-end brands’ price increases, estimated at around 60% between mid-2019 and mid-2026, weakened demand and benefited more affordable competitors.
• New creative leadership could revive consumer interest, though shoppers likely need three to four collections to recognize changes.
• US luxury demand has strengthened since the pandemic, prompting more store openings in a market the report considers underpenetrated.
• Covered companies averaged 6% annual revenue growth over 25 years; sales exceed levels implied by that growth rate since 2019.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. The Goldman Sachs Group Inc. published the original content used to generate this news brief on October 22, 2026, and is solely responsible for the information contained therein.