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Rogers Communication Reports Friday With Investors Bracing for the Sports Deal Reckoning
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Barchart +7.61% Beat Dec 2025 $0.98 $1.08 +10.20% Beat Mar 2026 $0.73 $0.74 +1.37% Beat Jun 2026 $0.80 $0.83 +3.75% Beat

Note: These figures reflect diluted GAAP earnings per share, reported before non-recurring items, and may differ from the non-GAAP figures used by some sources.

Part 2.1: Price Behavior Around Earnings

Rogers reports before market open, meaning Day 0 captures the first trading session reaction and Day +1 shows follow-through momentum.

Earnings Date Day 0 Move Day 0 Range Day +1 Move Day +1 Range
2026-07-22 -$1.42 (-4.13%) $1.69 (4.92%) -$0.28 (-0.85%) $0.92 (2.79%)
2026-04-22 +$4.49 (+13.61%) $3.33 (10.08%) -$0.13 (-0.35%) $1.70 (4.52%)
2026-01-29 +$2.28 (+6.28%) $1.78 (4.90%) -$0.76 (-1.97%) $1.20 (3.12%)
2025-10-23 +$1.27 (+3.40%) $1.77 (4.74%) +$0.72 (+1.86%) $0.85 (2.20%)
2025-07-23 +$0.44 (+1.29%) $1.57 (4.58%) -$0.12 (-0.35%) $0.81 (2.34%)
2025-04-23 -$0.33 (-1.30%) $1.14 (4.49%) +$0.16 (+0.64%) $0.32 (1.30%)
2025-01-30 -$0.13 (-0.45%) $0.98 (3.41%) -$1.14 (-3.98%) $0.95 (3.32%)
2024-10-24 -$1.24 (-3.16%) $1.65 (4.21%) -$0.85 (-2.24%) $1.07 (2.83%)
Avg Abs Move 4.20% 5.17% 1.53% 2.80%

Rogers has exhibited volatile post-earnings price action, with Day 0 moves averaging 4.20% in absolute terms and ranging as high as 13.61% (April 2026). The most recent July 2026 report triggered a sharp 4.13% decline on Day 0 despite the earnings beat, suggesting investors focused on forward guidance or revenue concerns rather than the bottom-line outperformance.

Day +1 follow-through has been more muted, averaging 1.53% in absolute terms, indicating that most of the price discovery happens in the immediate reaction session. The pattern shows no consistent directional bias—the stock has moved both up and down after recent reports—making this a true event-driven catalyst rather than a predictable trend.

The options market is pricing a 3.6% expected move for this release, which sits below the 4.20% average historical Day 0 move but well above the 1.53% average Day +1 move. This suggests options traders expect a meaningful but not extreme reaction, though recent history shows Rogers is capable of moves exceeding 10% when results or guidance surprise significantly.

Part 2.2: Options Market Expected Move

Metric Value
Expiration Date 11/20/26 (DTE 29)
Expected Move $0.48 (1.46%)
Expected Range $32.73 to $33.69
Implied Volatility 45.66%

The 3.6% expected move priced by options is moderately conservative compared to Rogers' historical volatility around earnings. The stock's average Day 0 move of 4.20% suggests the options market may be underpricing potential volatility, particularly given the added uncertainty around the sports acquisition and the stock's recent 18% decline creating a more sensitive technical setup.

Part 3: What Analysts Are Saying

Analysts maintain a Buy rating on Rogers with an average price target of $41.85, implying 26% upside from the current $33.20 price. The consensus reflects cautious optimism despite recent estimate cuts and the stock's sharp decline.

The rating breakdown shows 8 Strong Buys, 4 Moderate Buys, 3 Holds, and 1 Strong Sell among the 16 analysts covering the stock. This distribution—with 75% of analysts in buy categories—demonstrates meaningful conviction that the selloff has created value, though the presence of hold and sell ratings acknowledges execution risks.

Analyst sentiment has remained unchanged over the past month despite the stock's 18% decline, suggesting the rating consensus was already positioned defensively before the recent weakness. Price targets range from a low of $29.79 to a high of $54.76, reflecting significant disagreement about the company's trajectory—the high-end target implies 65% upside while the low-end sits at current levels.

The $41.85 consensus target represents a meaningful premium to the current price, but the lack of sentiment improvement despite the sharp selloff suggests analysts are waiting for the earnings report to provide clarity on revenue trends and sports integration costs before upgrading their views.

Part 4: Technical Picture

Rogers enters earnings with a Sell signal at 88%, unchanged from last week but deteriorated from 72% a month ago, reflecting the stock's sharp decline and weakening technical momentum. The Barchart Technical Opinion has turned increasingly negative as the stock broke below key support levels.

Timeframe Analysis:

  • Short-term (50% Sell): Moderate sell signal indicates near-term momentum has turned negative following the recent breakdown
  • Medium-term (100% Sell): Strong sell signal across all medium-term indicators reflects sustained downward pressure over the past several weeks
  • Long-term (100% Sell): Unanimous sell reading suggests the longer-term trend has decisively shifted bearish

Trend Characteristics: The signal strength is rated as Good with a Weakening direction, indicating the sell signal is reliable but momentum is accelerating to the downside heading into the earnings catalyst.

The stock trades at $33.20, positioned above its 5-day ($32.17), 10-day ($31.43), and 20-day ($31.18) moving averages, showing some short-term stabilization after the recent selloff. However, the price remains below all longer-term moving averages—the 50-day ($34.07), 100-day ($34.53), and 200-day ($35.81)—confirming the broader downtrend remains intact.

Period Value Period Value
5-Day MA $32.17 50-Day MA $34.07
10-Day MA $31.43 100-Day MA $34.53
20-Day MA $31.18 200-Day MA $35.81

The 52-week range of $29.79 to $41.14 shows the stock trading just $3.41 above its low and $7.94 below its high, positioning it in the bottom quartile of its annual range. Key resistance now sits at the 50-day moving average near $34.07, which would need to be reclaimed to signal any meaningful technical recovery. The setup is cautionary—while short-term moving averages suggest some stabilization, the overwhelming sell signals across all timeframes and the proximity to 52-week lows mean any earnings disappointment could trigger a test of the $29.79 support level. Conversely, a strong beat with positive guidance on the sports integration could spark a sharp reversal given the oversold technical condition and 26% gap to analyst price targets.

This article was generated using Barchart’s automated content technology and existing data APIs. As a result, we are able to provide readers with timely, actionable, in-depth analysis on more equities, allowing them to make more informed decisions. All information and data in this article is solely for informational purposes. For more information, please view the Barchart Disclosure Policy here. And, if you would like to report any inaccuracies, please contact news@barchart.com.
Disclaimer:This article represents the opinion of the author only. It does not represent the opinion of Webull, nor should it be viewed as an indication that Webull either agrees with or confirms the truthfulness or accuracy of the information. It should not be considered as investment advice from Webull or anyone else, nor should it be used as the basis of any investment decision.
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