The 33rd China International Advertising Festival opened today. Bai Qingyuan, deputy director of the State Administration of Market Supervision and Administration, explained that in 2025, the country's advertising business revenue exceeded 2 trillion yuan for the first time, an increase of 32.6% over the previous year. In the first half of 2026, the advertising revenue of leading enterprises and institutions exceeded 1.04 trillion yuan, an increase of 11.3% over the previous year. China's advertising market has steadily ranked second in the world in size. The advertising service brand building and consumer promotion function has been significantly enhanced, making a positive contribution to the high-quality development of the service economy and society.
Zhitongcaijing · 1d ago
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The 33rd China International Advertising Festival opened today. Bai Qingyuan, deputy director of the State Administration of Market Supervision and Administration, explained that in 2025, the country's advertising business revenue exceeded 2 trillion yuan for the first time, an increase of 32.6% over the previous year. In the first half of 2026, the advertising revenue of leading enterprises and institutions exceeded 1.04 trillion yuan, an increase of 11.3% over the previous year. China's advertising market has steadily ranked second in the world in size. The advertising service brand building and consumer promotion function has been significantly enhanced, making a positive contribution to the high-quality development of the service economy and society.
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