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Is Alphabet (GOOGL) Undervalued Following XPENG’s Google Play Deal?
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XPENG’s decision to embed Google Play directly into its vehicles puts Alphabet (GOOGL) deeper inside the car, turning the infotainment screen into another distribution point for apps and services.

XPENG’s move lands at a tricky moment for Alphabet investors. The share price has slipped over the last month, with a 30 day share price return of down 7.7% and a 7 day move of down 7.2%. However, the 1 year total shareholder return of 28.4% and 3 year total shareholder return of around 1.7x signal that longer term momentum has been strong. Recent AI, cloud and in car wins are now being weighed against heavier spending, regulatory noise and earnings uncertainty ahead of the October 28 results.

Scan how Alphabet’s in car and AI push compares with other potential opportunities by running your own shortlist from the hand picked 55 AI infrastructure stocks.

Alphabet now trades well below the average analyst target, with fair value estimates clustering higher than the current price. Is that gap a margin of safety or a warning sign as spending and AI bets ramp up?

Most Popular Narrative: 60% Overvalued

Alphabet closed at $324.22, while the most followed valuation story on the stock pins fair value much lower at $202.62. This leaves a wide gap that matters more than any single quarter of good news.

Here is the sentence I would hang on the wall: Alphabet's established business earns about thirty six cents on every dollar of capital. The new money pouring into concrete and silicon is on track to earn about thirteen and a half. Both of those are perfectly respectable numbers. They are not the same number, and the gap between them is the entire investment question.

See why 262 investors see Alphabet as 60% overvalued.

Result: Fair Value of $202.62 (OVERVALUED)

Still, Alphabet’s heavy data center spending and ongoing antitrust pressure could both reshape the cash engine that underpins this claim of a 60% overvaluation.

Find out about the key risks to this Alphabet narrative.

Another View On Alphabet’s Value

The popular narrative suggests Alphabet is around 60% overvalued, yet our DCF model indicates a different picture. Using this framework, GOOGL at $324.22 is compared with an estimated future cash flow value of $509.30, which characterizes the stock as undervalued instead. Which perspective do you rely on when allocating your capital?

Look into how the SWS DCF model arrives at its fair value.

GOOGL Discounted Cash Flow as at Oct 2026
GOOGL Discounted Cash Flow as at Oct 2026

Simply Wall St performs a discounted cash flow (DCF) on every stock in the world every day (check out Alphabet for example). We show the entire calculation in full. You can track the result in your watchlist or portfolio and be alerted when this changes, or use our stock screener to discover 30 high quality undervalued stocks. If you save a screener we even alert you when new companies match - so you never miss a potential opportunity.

Next Steps

Mixed opinions like these only matter if you test them against the numbers yourself and move before the story shifts again, so line up the headline risk and reward signals for Alphabet with 4 key rewards and 1 important warning sign.

Looking for more investment ideas beyond Alphabet?

Alphabet’s story is only one piece of your portfolio puzzle. Broaden your opportunity set now before the next wave of compelling ideas gets priced in.

Disclaimer:This article represents the opinion of the author only. It does not represent the opinion of Webull, nor should it be viewed as an indication that Webull either agrees with or confirms the truthfulness or accuracy of the information. It should not be considered as investment advice from Webull or anyone else, nor should it be used as the basis of any investment decision.
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