Orient Securities released a research report saying that cosmetics companies recovered at zero growth rate in September, and online channels and brand performance are still differentiated. The suggestions focus on the following three directions: 1) brand companies with outstanding competitiveness in core products and the ability to continuously contribute to growth; 2) targets that benefit from structural requirements such as high-end and effective skincare; 3) targets with strong multi-platform management capabilities and can balance sales growth and cost efficiency.

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