• Autotrader and MG research shows median UK new-car prices rose 58% over ten years, versus 2% growth in household disposable income.
• Among surveyed drivers, 62% view new cars as less affordable; 46% cite living costs or purchase prices as barriers to buying.
• Some 88% would reconsider an aspect of their next car to meet their budget, including 41% willing to consider another manufacturer.
• Purchase price leads buying priorities for 61% of drivers, followed by running costs for 56%.
• Marketplace data shows 54% of new SUV stock costs £40,000 or more, while 92% of MG’s new SUVs fall below that threshold.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. AutoTrader Group plc published the original content used to generate this news brief on October 23, 2026, and is solely responsible for the information contained therein.