At the China International Jewelry Fair, a number of gold and jewelry brands launched Lunar New Year gold jewelry and gold bars for the Year of the Goat, and many consumers stopped in front of the counter to inquire for quotations. Lunar New Year gold jewelry is shaped like a Chinese zodiac sheep, starting at 1 gram larger, with auspicious meanings such as “happy and cheerful”; Lunar New Year gold bars combine Chinese zodiac symbols with traditional elements such as bamboo and ancient paintings. International gold prices have continued to fluctuate and fall recently. Today, the price of pure gold jewelry from many domestic brands is about 30 yuan/gram lower than the previous day. Industry insiders told the reporter that recently, the wait-and-see sentiment among consumers in the gold jewellery market has clearly heated up, while consumers currently prefer gold jewellery and cultural gold products with a strong sense of design. Facing changes in the market, many gold jewelry stores have also adjusted their supply direction, no longer emphasizing weight, but instead shifting to a lightweight, high-process, value-added route.

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