MIAMI, Oct. 23, 2026 /PRNewswire/ -- Armani beauty: The Power of WILL is a video interview series hosted by artist and digital storyteller Devon Rodriguez. Combining portraiture with personal conversation, the interviews with Jonathan Bailey, J Balvin, Carlos Sainz and Simon Squibb explore the choice, challenges and moments of conviction that have shaped their journeys. Where fragrance storytelling has often drawn on dreams, seduction, success, the series explores a more personal interpretation of ambition, determination, and lifedefining moments.