• Sinch published an October 26, 2026, survey of 2,501 shoppers across eight countries highlighting tighter holiday budgets and narrower communication preferences.
• Only 25% plan to spend more during Black Friday and Cyber Monday, down seven percentage points from last year.
• Early promotions remain welcome, with 58% wanting deal communications at least a month before Black Friday.
• Demand for promotions across multiple channels fell to 67% from 72% in 2025, signaling more selective communication preferences.
• Personalized messages appeal to 77% of shoppers, though 42% value them only when relevant.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Sinch AB (publ) published the original content used to generate this news brief on October 26, 2026, and is solely responsible for the information contained therein.