On October 26, Audi signed separate strategic agreements with partners to strengthen the differentiated positioning and strategic focus between the Audi Sihuan brand and the AUDI brand, and further clarify the “dual brand, dual partner” channel structure. Among them, China FAW will comprehensively strengthen the market advantage of the Audi four-ring brand in the fields of smart luxury new energy models and fuel models; SAIC Audi will focus on the AUDI brand, focus on the new energy market, and launch the next generation of intelligent connected vehicles that meet the needs of Chinese consumers. SAIC Audi will still be able to sell Sihuan products normally until the end of 2027. SAIC Audi's Sihuan brand products and after-sales service for new AUDI brand products will all maintain smooth operation.
Zhitongcaijing · 3d ago
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On October 26, Audi signed separate strategic agreements with partners to strengthen the differentiated positioning and strategic focus between the Audi Sihuan brand and the AUDI brand, and further clarify the “dual brand, dual partner” channel structure. Among them, China FAW will comprehensively strengthen the market advantage of the Audi four-ring brand in the fields of smart luxury new energy models and fuel models; SAIC Audi will focus on the AUDI brand, focus on the new energy market, and launch the next generation of intelligent connected vehicles that meet the needs of Chinese consumers. SAIC Audi will still be able to sell Sihuan products normally until the end of 2027. SAIC Audi's Sihuan brand products and after-sales service for new AUDI brand products will all maintain smooth operation.
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