I learned from people familiar with the matter that according to QuestMobile's data, as of August this year, the number of monthly active users of the Tencent Green Bubble Short Drama Mini Program reached 143 million. The number of weekly active users in the first week of October reached 89.68 million, up 44.1% from the first week of September. Since the official name change in July, the number of weekly active users of this product has reached 90 million in about three months. According to DataEye monitoring, the Green Bubble skit released a total of 43,000 groups of material from October 1 to 7. The average daily sales volume increased 57% compared to the week before the holiday season, and the supply of content increased simultaneously with investment. Judging from the growth driver, the full replacement of the original “short drama” applet portal brought a direct increase to the green bubble with WeChat ecological traffic support. Relying on the distribution of the WeChat ecosystem, video accounts with 600 million daily active users are a key part of this; on the other hand, Green Bubble continues to expand the supply of content, covering categories such as reality dramas, AI dramas, and anime dramas.

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