Zhitong Finance App learned that on October 26, Urban Beauty (02298) issued an announcement stating that the company's executive director, Ms. Wu Xiaoli, increased her holdings of the company by 1.22 million shares in the open market at an average price of about HK$0.2439 per share from October 21 to October 26, 2026, with a total investment of about HK$297,600, showing optimism about the Group's future prospects through practical actions.
Since 2026, many of the company's key management leaders, including Ms. Wu and Vice Chairman and Executive Director Mr. Zhang Shengfeng, have stepped down to increase their holdings in the company. In addition to confidence in the company's value and development prospects, there is also the investment appeal brought about by the gradual emergence of the Group's strategic transformation results.
Urban Beauty's 2026 interim results show that the company adheres to the national underwear strategy and has improved overall profitability. The first half of the year achieved revenue of 1,267 billion yuan, a gross profit margin of 51.4%, an increase of 5 percentage points over the previous year; profit attributable to company owners was 61.24,000 yuan, an increase of 5.9% over the previous year.
The company's e-commerce business performed well. The e-commerce GMV reached 2.73 billion yuan in the first half of the year, a year-on-year increase of 69.6%, and a three-year compound growth rate of about 141%. The rankings of mainstream platforms such as Tmall, JD, and Douyin have risen significantly, and live e-commerce has become an important growth point. Among them, GMV contributed 570 million yuan during the 618 period in the first half of the year, of which GMV for live streaming contributed about 190 million yuan.
At the same time as performance improved dramatically, the company's expense control results were outstanding. Operating expenses fell 2.7% year on year. The group maintained a net cash position, the inventory structure continued to be optimized, the share of old inventory declined, and the proportion of new products increased to 60%. The gross margin of the main core personal clothing business rose to 52.9%, and the profit of the main business increased 19% year on year, laying the foundation for subsequent development.