CHICAGO, Oct. 26, 2026 /PRNewswire/ -- Tricoci University of Beauty Culture is excited to announce its new partnership with Kera|RX. This new partnership brings Keraplasty, an innovative three-in-one keratin treatment, into the University's cosmetology programs and student clinics across all 15 campuses in Illinois, Indiana and Wisconsin. The partnership reflects Tricoci University's continued commitment to providing students with hands-on experience, professional product education, and advanced techniques that align with today's evolving beauty industry.
Training for Keraplasty began the week of October 5, 2026, with all 15 Tricoci University campuses expected to complete training by November 20, 2026. As part of the phased rollout, Kera|RX founder Jeremiah Sammons is visiting each campus to demonstrate the treatment and provide hands-on training for students and educators. Keraplasty treatments will be available at all campuses once training is complete.
Keraplasty is a customizable keratin treatment designed to help repair the appearance of damaged hair, reduce frizz, and create thicker-looking, fuller hair through its three-in-one formula. The formaldehyde- and aldehyde-free treatment is designed to improve shine, softness, smoothness, and manageability, with results that can last up to four months depending on hair type and maintenance. Unlike traditional keratin treatments that may require a three-day waiting period before washing, Keraplasty does not require the same wait time.
The treatment offers several options based on guests' hair types and desired results, including a voluminous, polished blowout; a straighter, sleeker finish; or a treatment that helps maintain natural curls while reducing frizz and creating the appearance of fuller hair. The processing time is approximately one hour, with additional time required for shampooing, application, and styling.
Through the partnership, students will learn the science behind the treatment, proper product application, hair analysis, guest consultation, safety protocols, and techniques for achieving customized results. Following their initial training, students will have opportunities to perform Keraplasty services on guests under the supervision of licensed educators. Students who complete the required training and demonstrate their skills through hands-on practice and client services will also have the opportunity to earn a Keraplasty certification.
"We are committed to providing students with an education that goes beyond the textbook and introduces them to the products, techniques, and innovations shaping today's beauty industry," said Larry Foster, Chief Operating Officer at Tricoci University of Beauty Culture. "This partnership with Kera|RX is much more than the introduction of a new keratin treatment. By bringing Jeremiah Sammons directly into our classrooms to train students and educators, we are creating valuable opportunities for hands-on learning and direct engagement with an industry professional. Our goal is to prepare students not only with the technical skills they need to succeed, but also with the confidence, product knowledge, and practical experience to build successful careers in the beauty industry."
Tricoci University selected Keraplasty for its versatility, educational value, and potential to deliver professional-quality results at an accessible price point for students and guests. The partnership also reflects the university's commitment to collaborating with industry partners who invest in education and help prepare students for the expectations of today's salon environment. By incorporating innovative treatments into its hands-on training, Tricoci University continues to expand opportunities for students to develop relevant skills and explore the services shaping the future of professional beauty.
For more information about Tricoci University of Beauty Culture and its programs, please visit https://www.tricociuniversity.edu/ or connect with us on social media: Instagram: @tricociuniversity, Facebook: @TricociUniversity, TikTok: @tricociuniversity and YouTube: @TricociU.
About Tricoci University of Beauty Culture
Tricoci University of Beauty Culture is a premier beauty education provider with 15 campuses throughout Illinois, Indiana, and Wisconsin. Tricoci University is focused on producing salon-ready graduates who are prepared for successful careers in the beauty industry. Founded by international beauty industry leader Mario Tricoci, Tricoci University is developing a new type of beauty professional by using innovative teaching methods, an interactive learning platform, and upscale facilities. All guest services are provided by students under the supervision of licensed instructors. For more information about Tricoci University of Beauty Culture please visit https://www.tricociuniversity.edu/.
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SOURCE Tricoci University of Beauty Culture
