On the morning of October 26, the first general meeting and licensing ceremony of the Guangzhou Urban Brand Promotion Association was held in the municipal government auditorium. Mayor Sun Zhiyang attended and presented plaques to the Promotion Association and certificates to representatives of legal entities. According to reports, the Guangzhou Urban Brand Promotion Association was jointly initiated by five organizations: the Guangzhou Branch of the Industrial and Commercial Bank, Guangzhou Pharmaceutical Group, Guangzhou Daily Newspaper Group, Guangzhou Urban Planning Survey and Design Research Institute, and Vipshop, with the General Office of the Municipal Government acting as the business unit. At present, it has attracted a number of innovative companies from intelligent manufacturing, trade and logistics, digital technology, low-altitude economy, etc., as well as a group of well-known experts with influence in the field of brand and communication as members. As an important implementing and supporting agency for urban brand building in Guangzhou, the Promotion Association will undertake tasks related to urban brand building under the coordination of the Guangzhou Urban Brand Building and Dissemination Special Working Mechanism and under the guidance of the Special Working Mechanism Office to promote government-enterprise collaboration and brand co-building through the model of “government guidance, market operation, and social participation”.
Zhitongcaijing · 2d ago
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On the morning of October 26, the first general meeting and licensing ceremony of the Guangzhou Urban Brand Promotion Association was held in the municipal government auditorium. Mayor Sun Zhiyang attended and presented plaques to the Promotion Association and certificates to representatives of legal entities. According to reports, the Guangzhou Urban Brand Promotion Association was jointly initiated by five organizations: the Guangzhou Branch of the Industrial and Commercial Bank, Guangzhou Pharmaceutical Group, Guangzhou Daily Newspaper Group, Guangzhou Urban Planning Survey and Design Research Institute, and Vipshop, with the General Office of the Municipal Government acting as the business unit. At present, it has attracted a number of innovative companies from intelligent manufacturing, trade and logistics, digital technology, low-altitude economy, etc., as well as a group of well-known experts with influence in the field of brand and communication as members. As an important implementing and supporting agency for urban brand building in Guangzhou, the Promotion Association will undertake tasks related to urban brand building under the coordination of the Guangzhou Urban Brand Building and Dissemination Special Working Mechanism and under the guidance of the Special Working Mechanism Office to promote government-enterprise collaboration and brand co-building through the model of “government guidance, market operation, and social participation”.
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