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Despite a sharp decline in car sales, Porsche AG's profit level remained stable thanks to demand for the 911 sports car and high-priced derivatives. The company maintains its annual performance guidelines: revenue of 35 billion to 36 billion euros, and the group's operating profit margin of 5.5% to 7.5%. Porsche plans to lay off staff, streamline management, cut R&D expenses, shrink the scale to cope with the difficult environment, and then expand into the higher-end market.
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Despite a sharp decline in car sales, Porsche AG's profit level remained stable thanks to demand for the 911 sports car and high-priced derivatives. The company maintains its annual performance guidelines: revenue of 35 billion to 36 billion euros, and the group's operating profit margin of 5.5% to 7.5%. Porsche plans to lay off staff, streamline management, cut R&D expenses, shrink the scale to cope with the difficult environment, and then expand into the higher-end market.
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