09:45 AM EDT, 10/27/2026 (MT Newswires) -- Almarai Co. (SASE:2280) entered the red meat market with the launch of its new Haboor brand, representing an investment of 500 million Saudi riyals. The Saudi Arabian dairy company said Tuesday that the brand, which forms part of its 2026 to 2031 growth strategy, will offer locally manufactured beef products. The financial impact of the launch will be registered in the company's results starting in the fourth quarter.

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