Unity (NYSE:U), the world’s leading game engine, and PvX, the leading User Acquisition (UA) financing platform for gaming and consumer apps, announced a partnership designed to give eligible growth-stage studios in the Unity ecosystem direct access to non- dilutive User Acquisition financing.

PvX has committed over $1.3 billion to date in User Acquisition financing across 17 different markets and is one of the largest platforms globally focused on financing UA for gaming and consumer apps within the performance mobile ecosystem. The partnership is designed to pair access to PvX’s capital with the reach and targeting precision of Unity Vector to help catalyze additional growth for some of the most innovative global games and consumer apps. PvX has built a market leading product for rapidly evaluating high-potential consumer applications, allowing expedited access to non-dilutive capital for qualified applications. The financing is structured around cohort performance, allowing publishers to scale based on marketing performance, rather than raising equity.

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