
SATS walked into this Q3 2026 release with a stock that has quietly climbed in recent months and a valuation that screens cheaper than many European fitness peers. The headline number that cut through the noise was earnings per share of NOK0.69, backed by currency adjusted EBITDA of NOK235m and a margin of 18%.
Investors now face a sentiment test. A market that has been warming up to the story must decide whether today’s price move reflects that earnings strength or is simply an emotional swing off one quarter’s print.
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The bullish view hinges on Sats turning rising activity into richer revenue streams without breaking member loyalty.
"Price increases combined with a richer product mix in new memberships show that Sats is able to lift ARPM while keeping churn within internal expectations. This can support both revenue and net margins."
Q3 results back that up. Revenue grew with ARPM and mix as the key drivers, while management flagged lower passive membership and higher group class participation. Net income excluding extra items rose faster than sales and EBITDA margin reached 18%, which points to better earnings quality rather than just volume growth.
That disagreement has a full argument behind it. → Uncover the higher Fair Value this Narrative argues for.
The pessimistic view centers on member volumes failing to keep up with pricing. That concern focuses on how much of SATS’ progress depends on campaigns and upsells.
"Although member activity and group training usage are described as growing, the unseasonal membership drop in the recent quarter and reliance on campaign intensity could limit stable volume growth and put pressure on future revenue and earnings."
Q3 shows that risk is only partly addressed. Engagement looks healthier, with more visits and group class users, and EPS of NOK0.69 reflects that. Yet reported revenue still leaned on ARPM, while eight club closures and VAT effects highlight that broad, steady member growth is not locked in.
Sats just showed how one quarter can reshape the earnings story without fully settling the long term debate. The real opportunity sits in tracking companies that could be undervalued before sentiment catches up.
Three companies from the same screener. Open the full list of 195 companies trading below our fair value estimates →
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