This year, Double 11 ushered in large-scale government subsidies. On October 28, the reporter learned that 11 provinces and cities of Guangdong, Zhejiang, Shanghai, Jiangsu, Shandong, Sichuan, Chongqing, Shaanxi, Jilin, Xinjiang, and Ningxia issued government vouchers on Taobao, which “can be used anywhere in the country”, with a maximum subsidy of 25%. The subsidy covers popular categories such as home appliances, digital mobile phones, beauty, clothing, and pets.

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