Looking at the industry chain, players' personal IPs are deeply tied to club jersey numbers and the surrounding area of the theme, and the market is beginning to pay attention to whether this public opinion will turn into continuous retail pressure on the club. The Chinese market has long been an important incremental market for Real Madrid's global derivatives sector. According to the statistics of the Spanish media “Marca”, the Chinese market accounts for 10% to 15% of Real Madrid's global peripheral product sales, ranking high among all overseas regional markets. According to international sports marketing statistics, Real Madrid has sold more than 3.1 million jerseys per year worldwide, and Mbappé's jersey has been the highest-selling item for a long time.

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