• Hyatt and Extell Development plan an approximately 1,800-room StandardX hotel in Manhattan's Times Square, marking the brand's North American debut.
• The property at 255 West 45th Street is expected to open in the second half of 2028.
• Extell will develop the building, featuring an enclosed free-fall ride, an observation deck more than 1,000 feet above Manhattan and rooftop amenities.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Hyatt Hotels Corporation published the original content used to generate this news brief on October 28, 2026, and is solely responsible for the information contained therein.