• Quilter urged investment incentives on October 28, 2026, as reports indicated the proposed Cash ISA limit cut would be reversed.
• The proposed reduction from £20,000 to £12,000 would do little to encourage investing, its analysis found.
• Cash accounted for 66.2% of ISA subscriptions in 2023/24. Cash ISA subscriptions rose £27.9 billion, or 67%, that year.
• An additional investment-only allowance above the £20,000 ISA limit could encourage investing, supported by better financial education.
• Abandoning the cut should also mean scrapping associated restrictions, including the proposed 22% charge on interest from cash within non-cash ISAs.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Quilter plc published the original content used to generate this news brief on October 28, 2026, and is solely responsible for the information contained therein.