• Interbrand’s Best Global Brands 2026 report valued Ferrari’s brand at $17.7 billion, up more than 14%.
• The brand climbed three places to 51st globally, placing it among the report’s top risers.
• It remained the most valuable Italian brand globally.
• Brand Strength Score stood at 85, while Role of Brand, measuring influence on consumer choices, reached 73%.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Ferrari NV published the original content used to generate this news brief on October 28, 2026, and is solely responsible for the information contained therein.