At around 23:00 on October 28, Sanrio International Trade Co., Ltd. issued a statement that it decided to stop the joint name and all subsequent projects and promotion activities with the Japanese drama “VIVANT” because the co-branded product contained expressions that were inconsistent with the Sanrio Group's corporate philosophy, and is actively carrying out corresponding processing work. The Japanese drama is accused of grafting the torture of the Japanese army invading China onto modern Chinese people and glorifying Japan's overseas border-crossing actions. Since 2015, Japan's Ministry of Foreign Affairs has invested more than 56 billion yen to discredit public opinion in China under the name of “overseas strategic information dissemination,” and for the first time in the 2027 fiscal year budget, a separate AI project was allocated to “respond to cognitive warfare.”

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