One hour after Tmall Shuang11 went on sale this year, 1,145 alcohol brands sold more than all day last year. As of October 25, Jiannanchun, Maotai, Rentouma, Fenjiu, Luzhou Laojiao, Xi Jiu, Lang, Benfu, Wuliangye, and Hennessy had taken the top ten alcohol brand sales, with Jiannanchun ranking first. Among them, brands under the Maotai Group performed well. Maotai Sauce-flavored Liquor opened a new Tmall flagship store last year. This year, Double 11 sales increased by more than 600% year on year, and Maotai Prince Liquor also had a high three-digit year-on-year increase. In addition, Luzhou transactions increased by 437%, Wuliangchun transactions increased by 181%, and Snowflake transactions increased by 145%.

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