The Poznan Game Fair and Game Industry Conference was recently held in the western Polish city of Poznan. Poland has Europe's leading game industry cluster and is an important window for observing European game industry trends. Many exhibitors and industry participants pointed out that the European and Chinese game industries have shown a “two-way trend” in recent years. With its huge market size and consumption potential, mature industrial production capabilities for domestically developed games, and unique oriental narratives, the Chinese game industry is very attractive to Europe, and the potential for industrial cooperation between the two sides is huge.

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