WeChat officially issued a notice on adjusting the minimum length standard for short series. The following is the original text: In order to protect the user's viewing experience and build a high-quality skit content ecosystem, the platform will raise the minimum length standard for episodes: the length of a single episode will be adjusted from 30 seconds to 45 seconds. The adjustments will take effect on November 4, 2026. After entry into force, episodes that are less than 45 seconds long in a single episode will not be able to pass arraignment. Please check the content to be reviewed and produced in advance, and adjust accordingly according to the new standards. Thank you all for your understanding and support. The notice mainly focuses on the time requirements for setting the length of a single episode. Originally, the official review time requirement for a series was 30 seconds, but now the requirement has been increased to 45 seconds. If the length of time is insufficient, it will not be possible to pass the trial. An extender for the length of a single episode of a short drama, the platform no longer acts as a “traffic container”; it can extend the length of time users stay by extending the time of a single episode. The content format of the vertical screen skit emphasizes emotional impact and fast pace, bringing vivid emotional stimulation to the audience in a short period of time. Raising the minimum length threshold for a single episode also means that the platform is putting forward new requirements for the content value of skits.

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