Taobo is Nike's all-round strategic partner in Greater China and Nike's largest dealer in China. Taobo's management pointed out that this adjustment is an adjustment of the brand's channel strategy in the context of the restructuring of the industry channel pattern. It does not mean that the basis of cooperation between the two sides has changed, and offline cooperation between the two sides remains unchanged. Taobo understands the brand's practice of cleaning up online channels and reshaping brand power, and is continuing to communicate with Nike on resource support such as inventory recycling and promotional subsidies.

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