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Following superhero comic IPs, games may become the new blue ocean that Hollywood studios are chasing. At least, streaming giant Netflix has already made a big move with the intention of winning “big results.” According to reports, Bella Bajaria, the former chief content officer of Netflix, proposed a bold plan to Microsoft's Xbox: use 500 million US dollars to obtain an exclusive seven-year film and television adaptation license for a batch of game IPs from the latter. Xbox CEO Asha Sharma and the commercial team did not accept it and raised the price to $800 million. The two sides immediately broke down.
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Following superhero comic IPs, games may become the new blue ocean that Hollywood studios are chasing. At least, streaming giant Netflix has already made a big move with the intention of winning “big results.” According to reports, Bella Bajaria, the former chief content officer of Netflix, proposed a bold plan to Microsoft's Xbox: use 500 million US dollars to obtain an exclusive seven-year film and television adaptation license for a batch of game IPs from the latter. Xbox CEO Asha Sharma and the commercial team did not accept it and raised the price to $800 million. The two sides immediately broke down.
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