The news that Japan's Sanrio Corporation launched a joint product in July with the Japanese film and TV series “VIVANT”, which seriously discredits China, received attention. Many Chinese and Japanese netizens criticized Sanrio for abandoning its long-promoted anti-war ideals. On the 29th, in response to a reporters' inquiry, Sanrio Co., Ltd. stated, “We determined that the content related to the authorized cooperation with the TV drama “VIVANT” included statements that did not comply with Sanrio's corporate philosophy, so we decided to discontinue all cooperation projects, follow-up related arrangements, and promotion activities. Currently, we are quickly implementing all necessary processing tasks.”
Zhitongcaijing · 2d ago
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The news that Japan's Sanrio Corporation launched a joint product in July with the Japanese film and TV series “VIVANT”, which seriously discredits China, received attention. Many Chinese and Japanese netizens criticized Sanrio for abandoning its long-promoted anti-war ideals. On the 29th, in response to a reporters' inquiry, Sanrio Co., Ltd. stated, “We determined that the content related to the authorized cooperation with the TV drama “VIVANT” included statements that did not comply with Sanrio's corporate philosophy, so we decided to discontinue all cooperation projects, follow-up related arrangements, and promotion activities. Currently, we are quickly implementing all necessary processing tasks.”
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