According to TrendForce Jibang Consulting's latest display industry research, the MacBook Pro with PROLED XDR Display released by Apple introduced a serial OLED touch screen for the first time, marking an important shift in MacBook display technology and operation experience. Jibang Consulting estimates that the shipment volume of this new model will be between 1.2 million and 1.5 million units in 2027. Apple's entry into the OLED notebook market has also encouraged panel manufacturers to accelerate the development of related display technology.

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