• DoubleVerify’s global advertising report found 97% of marketers plan to use AI in 2026, though adoption across individual workflows remains uneven.
• AI-powered bidding usage is expected to reach 34%, up from 29% in 2025.
• Adoption for mid-campaign optimization rose to 31% in 2025 from 21% in 2024.
• Among marketers using AI-powered bidding, 98% reported performance improvements.
• Accuracy led AI evaluation priorities at 35%; data privacy and security compliance, alongside cost and return on investment, each drew 29%.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. DoubleVerify Holdings Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202610290900PRIMZONEFULLFEED9855720) on October 29, 2026, and is solely responsible for the information contained therein.