The social forum platform Reddit said it plans to shift the user experience to a model based on login accounts to increase user engagement and improve the advertising business that continues to drive steady growth in the company's performance. Reddit CEO Steve Huffman announced on Thursday that the company will eventually limit the scope of content that unregistered users can access on the platform. Reddit plans to begin testing different solutions in markets outside the US in the fourth quarter. This strategy marks a major shift for Reddit. For the past 20 years, the company has allowed users to browse its forums without registering an account.

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