According to the Kweichow Moutai announcement, the main business revenue from the beginning of the year to the end of the reporting period was 112.925 billion yuan for Moutai Liquor and 17.969 billion yuan for serial wine. According to sales channels, direct sales revenue was 73.774 billion yuan, and wholesale agent revenue was 57.120 billion yuan. Domestic revenue was 129.253 billion yuan, and foreign revenue was 1,641 billion yuan. Through the “iMaotai” digital marketing platform, alcohol revenue without tax was 58.562 billion yuan. At the end of the reporting period, there were 2,285 domestic dealers; the number increased by 220 from the beginning of the year to the end of the reporting period; the number decreased by 288 from the beginning of the year to the end of the reporting period; 124 foreign dealers.

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